We live in an increasingly connected world, where digital technology plays an ever greater role. As a result, jobs in this field are increasingly sought-after and varied. Among them, the job of content creator is very much in vogue. This profession enables people to earn a living through collaborations and product placements on social networks. Influencers are people who know how to attract the attention of their audience thanks to the quality and diversity of their content.
Discover the top 10 influencers in Senegal in 2023who have captured the attention of thousands with their creativity and originality:
- 1. Dudu makes videos
- 2. Fah Aïdara
- 3. Faynara
- 4. Jaaw Ketchup
- 5. Mame Balla Mbow
- 6. Malaw Pikine
- 7. Fallou and his videos
- 8. Banel Camara
- 9. Boutikou Laye
- 10. Niang Kharagne Lo
These Internet stars are true digital entrepreneurs, who have turned their passion into a profession in their own right.
1. Dudu makes videos
Mouhamadou Ndiaye, better known as Dudu, is a pioneer in the creation of video content for young people. With only a smartphone, a small camera and a computer, this YouTuber has made a name for himself and become an icon on social networks. His humorous videos and dancing skills have captured the attention of many online users.
Dudu is extremely popular online, boasting over 2 million followers on Instagram. He is considered one of the most influential influencers in the Senegalese digital landscape.
2. Fah Aïdara
Fah Aïdara made a name for himself with his appearance on TikTokwhere she has accumulated 2.8 million subscribers. She made the spontaneous decision to launch on this social network in November 2019, posting a funny video that changed her life.
Fah Aïdara quickly seized the opportunity and continued to create content. She enjoyed immediate success, quickly becoming one of the most popular Tiktokeuses on this social platform. Her success has enabled her to earn money through product placements and collaborations with brands.
3. Faynara
Faynara is a student in Marketing and Business Intelligence at the Institut Africain de Management (IAM), who achieved the highest grade in her class with an average of 19/20 and the distinction "Très bien". In addition to her great intelligence, this young woman is endowed with remarkable talent.
Originally from the Serer fishing village of Ndangane Sambou in the Sine-Saloum region, Faynara has become a social networking "queen", notably on TikTok, where she is one of Senegal's five most-followed people with 2 million 900 followers, who share her creations daily and admire her natural grace.
Faynara's life was turned upside down by the Chinese application. Her participation in the "Who Wants to be a King" challenge catapulted her into the limelight with 3.5 million views. She demonstrated her creativity and asserted her presence. In December 2021, she was recognized for her talent at the "Only Woman Awards" ceremony, receiving the "Best Influencer" award.
But it wasn't the life Faynara had imagined. She left Senegal at the age of 4 and moved to France, where she spent her entire adolescence. She returned to her native country in 2020, 16 years later, with the aim of setting up a business in Dakar and gaining a better understanding of its environment, culture and language, not to mention the social realities of her country.
His conviction is to show that you can succeed by choosing a different path.
"I want my experience to be an example for young Senegalese who believe that going to Europe is synonymous with prosperity. This is not the reality,
said Faynara.
In just two years, she has become an internationally renowned influencer, attracting men's attention with her innocent beauty and beautiful curves.
4. Jaaw Ketchup
A multi-talented artist, Jaaw Ketchup is a Senegalese humorist, blogger and youtuber who has captivated online audiences with his creative videos. Real name Alioune Diaw, he comes from a family of artists and is the grandson of Cheikh Tidiane Diop, founder of the famous Daaray Kocc theater troupe.
Jaaw Ketchup has inherited his family's talent and has proved that he has comedy in his veins. His videos, inspired by current events, made a lasting impression on Internet users during the 2022 World Cup.
In addition to his talent for comedy, Jaaw Ketchup is also a blogger and sometime musician. He is a versatile artist with many strings to his bow. His parody videos of politicians, his acerbic critiques of current affairs and his incendiary jabs at the country's decadent youth, presented with a dose of humor, have gone viral on the Internet.
Although sometimes criticized for his crude humor, the young comedian remains true to his passion for entertaining his audience. Indeed, he is motivated by the encouragement of those who support him on a daily basis.
5. Mame Balla Mbow
Mame Balla Mbow is a versatile and inimitable artist who has won the hearts of audiences and internet users alike as an actor, comedian and actor. He has enjoyed great success starring in popular series such as Infidèles and Arrêt Mère Thiaba. Considered one of the most popular Senegalese comedians on social networks, this talented man has become the king of online humor.
A native of Yeumbeul in his thirties, MBM holds a law degree. He has quickly become a key figure on the Senegalese media scene, thanks to the frank and humorous positions he shares with Internet users.
As soon as he began his career in comedy, Mame Balla Mbow quickly built up a community of fans. Thanks to his talent, in 2021 he was voted "Facebook Influencer of the Year" at the Pulse Awards. Major brands and companies are snapping him up for advertising campaigns, including Orange, Dolima, the Ministry of Youth, Canal+, Tecno, Oumou Group and Jumia.
Mame Balla Mbow is a committed artist who doesn't hesitate to use self-mockery to denounce unjust situations. His appearances are always noticed, and he is considered one of the most influential players in the world of virtual media.
6. Malaw Pikine
The choice of Malaw Pikine to cover the African Cup of Nations has generated a lot of controversy. The Minister of Sport chose him, even though he has neither a degree in journalism nor experience in the field. The web exploded with comments and reactions to this announcement, contributing to his growing notoriety.
However, Malaw Pikine is basically a humorist who creates very popular comedy videos on YouTube and Tik Tok. He also began a career as an actor, appearing in the Marodi series "Adja" and "Boutiquou Diogoye". Thanks to his talent as an artist and dancer, he quickly made a name for himself in the world of showbiz. His relationship with the young artist Wally Seck has also opened up numerous opportunities for him.
Today, Malaw Pikine is one of the country's best-known Vip influencers, thanks to the power of social networking. On Snapchat, he has a large community, and his videos are easily viewed over 150,000 times. That's why he boasts the same credentials as the local press.
7. Fallou and his videos
The influencer has captured the affection of his subscribers with his humorous videos. For a long time, the young man was inspired by comedy artists before launching a comedy video on TikTok at the end of 2019, which was enough to launch his career.
His jokes, parodies and sketches have caused a sensation on the web. The slender young man now has 600,000 subscribers on Youtube, 2 million on TikTok and 600,000 on Facebook. In addition to his performances on social networks, Fallu has also made a name for himself in Senegalese TV series, playing the role of Moussa in Evenprod's "Fake Life". He plays a character who lives his life through social networking. It's only a short step from fiction to reality!
8. Banel Camara
Banel Camara is a multi-talented young woman. Not only does she excel in the world of influence, but she is also a model, a host on Vibe Radio and an actress. She has appeared in a number of series, including "Dérapages", where she plays Binette, Alice in "Infidèles" and Madame Taylor in "Déchéances". However, it's on social networks, particularly Instagram, that she's making a name for herself as a beauty and wellness influencer, with an account that boasts 50,000 followers and where she shares her skincare routines.
Her growing fame soon attracted the attention of producers, and she excelled with every screen appearance. This success was no accident, as Banel Camara began acting at an early age, which enabled her to slip easily into the skin of her characters.
9. Boutikou Laye
The store is a showcase for the artist, who expresses his art while conveying messages. The videos shared on social networks quickly made Boutikou Laye a success.
"I pass on my humor, my passion, my vision and my emotions behind my counter",
he declared. The rapper quickly made a name for himself with 268,000 subscribers on TikTok and 300,000 followers on Facebook.
Each of his videos dealing with current events in the country is closely scrutinized by his subscribers, who see him as a committed artist.
10. Niang Kharagne Lo
Little known to the Senegalese public under his real name, Aliou Niang is much more famous under the nickname 'Niang Kharagne Lo'. This nickname is a tribute to the famous wrestler Modou Kharagne Lo from the Rock Energy stable. Originally a carpenter by trade, Niang never imagined he would one day become an influencer.
It all started with a simple video on Snapchat, showing him with Wally Seck at a concert in Bercy. This brief moment of fame opened the door to notoriety. Thanks to Snapchat, he's starting to make a name for himself. Rubbing shoulders with the likes of Wally Seck has also reinforced his image as a "people's snapper".
Over the years, Niang Kharagne Lo has become a fixture on social networks, with over 450,000 followers alone. He shares his luxurious lifestyle on a daily basis and his appearances at events to which he is invited by public figures. In return, he offers visibility to his business partners. Political figures are also among his most loyal collaborators.
Abdoulaye Thiam uses anecdotes from everyday life in his neighborhood to convey messages. "The store allows me to get to know the Senegalese way of life and their concerns," the Kaolack-born man told Le Quotidien newspaper. This atypical shopkeeper mixes this economic activity with his long-standing passion for rap.
"When I'm not doing hip-hop, I devote myself to the boutique, which is a meeting place, a barometer for finding out about the concerns of each household through one of its members who comes to shop in the boutique".
explained the Kaolack native.
English 
French 
Arabic 
Spanish 
German